I have not seen all of the Super Bowl ads yet, but did it seem as if car makers and others were pitching directly to parents last night? Maybe it’s just our middle-aged bias clouding our judgment. Here, through a father’s eyes, are the Top Dad Ads from Super Bowl Sunday 2013:
1. The Flaming Lips appearing in and providing the soundtrack for Hyundai’s “Epic Playdate” ad was cool, but the clincher was after the montage of extreme activities showing a day filled with frivolity the youngest child asks, “Dad, what are we going to do tomorrow?” Moms, dads and kids everywhere bobbed their heads to the music and nodded their heads in agreement throughout this commercial.
2. All parents will likely agree that Hyundai knocked it out of the park for our demographic this year. Another favorite ad was “Team”, in which a mom provides car service for a team that will stand up to the bullies that hogged a football.
3. Speaking of car service, parents of teenagers were simultaneously rooting for the underdog who gets a kiss from the queen of the dance while cringing at the thought of their teenager taking Dad’s Audi for an adrenaline-fueled spin afterwards. The marketing side of me also loved that Audi added a link to the song, “Can’t Win Em All” by Hanni El Khatib.
4. Kia’s modern-day take on a virtual, space-age stork delivering babies around the world was a little over the top. Our favorite part was the kid activating the B.S. meter at the end, and the parents instructing the car to quickly change the subject.
Slight aside… another Kia favorite from before the Super Bowl:
5. I don’t have daughters, but I can see how a dad can reach this point, Doritos or no Doritos:
6. I made a very similar milk run on Saturday morning:
7. Toyota taught us to be careful what you wish for, but that does not stop me from wishing Toyota had linked to “I Wish” by Skee Lo that plays near the end of this ad (Was that song really from 1995? That seems like just yesterday). The good news for you is that Commuter Daddy is a full-service operation. “I wish I was a little bit taller. I wish I was a baller….”
8. This Volkswagen favorite is more from our professional than our parental side. “Respect Boss Mahn!”
9. A glimpse of Super Bowl Sundays of our future from Taco Bell:
Youngster in a sour mood? Need to add some cheer to a downer of a day? Maybe we’re on an island over here in Commuterdaddy-ville, but Sir Mix-A-Lot’s “Baby Got Back” has a high conversion rate for turning frowns upside down for our youngest, especially when presented by Jimmy Fallon and Justin Timberlake in “History of Rap, Part III“:
Upon hearing the first few notes and lyrics, Benjamin never fails to break into dance and laughter. I’ll have to capture it on camera. It is guaranteed to be a crowd-pleaser at his wedding.
Speaking of Sir Mix-A-Lot, today’s Monday Levity bonus:
As an added bonus for your Monday levity, we introduce you to Crystal’s mom. You go, girl!
I love the “Busted!” look of the driver at the filming passenger just before the 1-minute mark, and the “Done now?” at the end. I don’t get that courtesy in my car. Most of the time I hear, “Dad! Stop!”
It’s only a matter of time before my kids film me in similar musical rapture. I’ve been known on a straightaway to pull both hands off the wheel and shake everything that my momma gave me in the midst of some LMFAO or Flo Rida. Hey, if I am going to be forced to listen to the kids’ playlists most of the time, I’m going to have some fun along the way.
This is much to the horrific excitement of our kids, especially if this display comes after basketball or soccer practice. Our youngest cackles maniacally while telling me to put my hands back on the steering wheel. Our oldest laughs, but I’m pretty sure there is an eye roll to go with it. Our tween? He slaps me in the gut, and is most worried that his friend’s parent driving behind us is going to think I am some kind of lunatic.
In the video “Paranoid,” filmmaker Sean O’Riordan posits what would happen if our offline activities were tracked like our online behavior:
Of course, there’s a little bit of truth in all sarcasm. With all of our grocery and other loyalty cards, not to mention EZ-Pass transponders, Foursquare check-ins and more, the fictional paranoia in O’Riordan’s video is only a hop, skip and a jump away from reality.
Still, the prophylactic flyer inserted into the mail slot near the end of the video is hilarious.
This 6-month-old video has likely made a few rounds through parental bloggers and other memes, but The Parent Rap from bluefish.tv appeared on my radar via Facebook on Saturday night. I have watched it at least a half dozen times since.
Look for these Commuterdaddy-ish moments:
“Got my second seat belt if we crash head on.”
“Traded in his Porsche for an old sedan.”
“Wrestle car seats into place without spilling my mug.”
“I’m off in the morning to make that cheese / You may not know yet that it doesn’t grow on trees.”
Sandy is forcing many to work from home today — if at all, depending on the power situation in your neighborhood.
I was asked earlier today by a distant colleague how things were going on Cape Cod. I replied that I would certainly not be riding my bike today. Mullet Marathon New England confirms that assessment:
Guess today will be an indoor training day. Thanks, Bobby, for the official word.
(The dog that chases Bobby near the end looks like one that lives right up the street from Commuterdaddy Central. Bad dog! It’s not very neighborly to attack a local reporter providing a public service.)